Post by account_disabled on Mar 10, 2024 22:19:08 GMT -5
Yes sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that I really liked this post last week by Simon Penson because he admitted that hed failed many times before getting it right. Simon pointed out that the plan he shared just increases the possibility of success it doesnt guarantee it. In this post Im going to share our process for putting together a content marketing campaign. It doesnt guarantee success either but.
Im positive that it puts us in a much better position than if we didnt have a Europe Cell Phone Number List process at all. Were always trying to improve this process and its never going to be perfect. With each campaign we do theres usually something we add or take away which also reflects the everchanging nature of our industry. Its also hard to manufacture and force that ahha moment when you get a great insight into something and which then generates a great idea. Although this slide deck by Mark Johnstone helps make sense of how we get those moments in an excellent way.
One thing to point out before we get into the meat of this post is that its not just about big content. Our role as digital marketers many of us with an SEO background goes much wider than content that is purely designed to generate links and social shares. A content strategy needs to include more than just one type of content and for most clients at on their objectives. But thats a post for another day because today Im going to talk about our process in the context of content that is designed to generate links and social shares driving traffic as a result.
Im positive that it puts us in a much better position than if we didnt have a Europe Cell Phone Number List process at all. Were always trying to improve this process and its never going to be perfect. With each campaign we do theres usually something we add or take away which also reflects the everchanging nature of our industry. Its also hard to manufacture and force that ahha moment when you get a great insight into something and which then generates a great idea. Although this slide deck by Mark Johnstone helps make sense of how we get those moments in an excellent way.
One thing to point out before we get into the meat of this post is that its not just about big content. Our role as digital marketers many of us with an SEO background goes much wider than content that is purely designed to generate links and social shares. A content strategy needs to include more than just one type of content and for most clients at on their objectives. But thats a post for another day because today Im going to talk about our process in the context of content that is designed to generate links and social shares driving traffic as a result.